Social Media Ads for Dental Practices
Reach Patients Before
They Even Know They
Need a Dentist.
Google Ads captures patients actively searching. Meta Ads reach them before they search — building awareness, trust, and demand for your practice in your local community. Together, they fill your calendar faster.
Meta Business Partner
Dental niche specialist
No long-term contracts
U.S. Registered LLC
Dental Meta Ads — industry benchmarks we beat
$18
Avg CPL we target
3x
Avg ROAS on offers
2.1%
Avg CTR (industry: 0.9%)
5yr
Running dental ads
Meta Ads work differently than Google.
We build awareness funnels that turn cold audiences into booked consultations.
We build awareness funnels that turn cold audiences into booked consultations.
Meta Ads vs Google Ads
Two Different Channels.
Both Essential for Dental Growth.
Most dental practices run one or the other. The ones that grow fastest run both — and understand exactly how they work together.
Google Ads — Capture Demand
Patients are actively searching for a dentist. You show up first and capture that intent.
- Best for: emergency dental, implants, cosmetic
- High purchase intent — patient is ready now
- Faster results — leads within 7–14 days
- Higher CPL — but higher close rate
Meta Ads — Create Demand
Patients aren't searching yet — but you put your practice in front of them before they do.
- Best for: whitening offers, new patient promos, braces
- Build awareness in your local community
- Lower CPL — reach more people for less
- Retarget website visitors who didn't book
Ad Formats We Run
Every Ad Type.
Optimized for Dental Patients.
We don't run one-size-fits-all ads. Each format is chosen based on your goal — awareness, leads, or bookings.
Lead Form Ads
Patients fill out a booking request directly on Facebook or Instagram — without leaving the app. Lowest friction, highest lead volume.
Best for: New patient offers
Video Ads
Short-form video ads showcasing your practice, results, or patient testimonials. Build trust and familiarity before a patient ever calls.
Best for: Brand awareness
Image & Carousel Ads
Before/after smile transformations, practice tours, service highlights — visually compelling ads that stop the scroll and drive clicks.
Best for: Cosmetic & whitening
Retargeting Campaigns
Reach people who visited your website, clicked a previous ad, or watched your video — but didn't book. Convert warm audiences who already know you.
Best for: Re-engaging lost leads
Lookalike Audiences
We upload your patient list and Meta finds more people just like them in your area. Scale your patient acquisition to people most likely to book.
Best for: Scaling new patients
Local Awareness Ads
Hyper-targeted ads shown to people within a specific radius of your practice. Build community presence and stay top-of-mind when they need dental care.
Best for: Local dominance
Our Process
How We Turn Facebook
Scrollers Into Booked Patients.
A proven 6-step process built specifically for dental practices — from setup to full-funnel optimization.
01
Audit & Strategy
We audit your existing Meta presence, pixel setup, and competitors. We build a custom funnel strategy based on your services and target patient demographics.
02
Pixel & Tracking Setup
We install and verify the Meta Pixel on your website, set up custom conversion events for form fills and calls, and create your ad account structure.
03
Creative & Copy
We write ad copy and create creative briefs for your design team (or recommend stock creatives). Every ad is built around a specific patient pain point or offer.
04
Launch & Monitor
Campaigns go live. We monitor daily for the first 2 weeks — adjusting budgets, pausing underperformers, and scaling what's working early.
05
Optimize
Weekly creative testing, audience refinement, and bid adjustments. We build retargeting audiences from website visitors and video viewers to maximize every dollar.
06
Report
Every Monday: leads generated, CPL, top-performing ads, audience insights, and next week's testing plan. Complete transparency on every dollar spent.
What's Included
Everything in Your
Management Package.
No hidden fees. No upsells. Everything listed below is included in your monthly management fee.
🔍
Full Account & Pixel Audit
Complete review of your Meta Ads account, pixel health, and existing campaign history before we start.
🏗️
Campaign Build / Restructure
Full funnel setup — awareness, consideration, and conversion campaigns built for dental patient acquisition.
📊
Meta Pixel & Conversion Setup
Pixel installation, custom events for calls and form fills, and server-side tracking for accurate attribution.
✍️
Ad Copywriting
High-converting ad copy for every format — lead forms, image ads, video scripts, and carousel copy.
🎯
Audience Research & Targeting
Custom audiences, lookalikes, interest targeting, and demographic refinement to reach your ideal local patient.
🔁
Retargeting Campaigns
Retarget website visitors, video viewers, and lead form openers to convert warm audiences who didn't book.
🧪
A/B Creative Testing
Continuous testing of headlines, images, and offers. We scale what works and kill what doesn't — fast.
📅
Weekly Performance Reports
Every Monday: leads, CPL, top ads, audience insights, ad spend breakdown, and next week's plan.
🤝
Dedicated Specialist
One specialist manages your account — not a rotating team who has to relearn your practice every month.
Transparent Pricing
Simple, Honest Pricing.
No Hidden Fees.
All plans are month-to-month. Ad spend is paid directly to Meta by you — our fee covers management only.
Starter
$350/month
Meta Ads management only. Best for practices testing social media advertising for the first time.
- Facebook & Instagram ad management
- Audience research & targeting
- Ad copywriting
- Meta Pixel & conversion setup
- Weekly performance report
- Monthly strategy call
Most Popular
Growth
$899/month
Meta Ads + Google Ads + GMB SEO. The complete dental patient acquisition system.
- Everything in Starter
- Google Ads campaign management
- Google Business Profile optimization
- Full retargeting funnel
- Lookalike audience campaigns
- Bi-weekly strategy calls
- Priority support
Complete
$1,299/month
Full-service digital marketing. Every channel managed under one roof.
- Everything in Growth
- Social media management
- Website management & updates
- Review generation strategy
- Competitor monitoring
- Weekly strategy calls
- Dedicated account manager
✓ All plans month-to-month · ✓ 30-day cancellation notice · ✓ Ad spend paid directly to Meta
Why Arham Digital
What Makes Us Different.
No Long-Term Contracts
Month-to-month with 30-day notice. We keep clients by delivering results — not locking them in.
Weekly Reporting — Every Monday
Full performance update every Monday — leads, CPL, top ads, and next week's plan. Zero guesswork.
Meta Business Partner
Certified Meta advertising specialist managing your campaigns — not a generalist running ads for every industry.
Dental Niche Specialist
We work exclusively with dental practices and local service businesses. We know your patients, your services, and your market.
U.S. Registered LLC
Arham Digital LLC is registered in Wyoming, U.S.A. Full accountability, U.S. business standards.
60-Day Results Guarantee
No results in 60 days due to any issue on our end? We work free for the next 60 days. No excuses.
FAQ
Common Questions.
How is Meta Ads different from Google Ads for dental?
Google Ads captures patients actively searching for a dentist — high intent, faster results, higher CPL. Meta Ads create demand by reaching people before they search — building awareness, running offers, and retargeting your website visitors. Most high-growth dental practices run both for maximum patient acquisition.
How much should I budget for Meta Ads?
We recommend a minimum ad spend of $800–$1,500/month for meaningful results. This is separate from our management fee and paid directly to Meta. Practices running whitening or implant promotions often invest $2,000–$4,000/month to maximize lead volume during key offer periods.
How quickly will I see results from Meta Ads?
Meta Ads typically take 2–4 weeks to exit the learning phase and deliver consistent results. Unlike Google Ads, results build over time as Meta's algorithm learns your ideal patient. Most practices see meaningful lead volume by weeks 3–4, with significant improvement in month 2.
Do you create the ad creatives (images/videos)?
We write all ad copy and provide detailed creative briefs for images and videos. For images, we can guide your team or use stock photography. For video, we recommend short clips from your practice (even smartphone footage works well). We handle all the strategy, copywriting, and campaign execution.
Can I run Meta Ads and Google Ads together?
Absolutely — and we recommend it. Our Growth package ($899/month) combines both channels. Google captures high-intent patients searching now. Meta builds awareness and retargets those who visited your site but didn't book. Together they cover the full patient acquisition funnel and maximize your marketing ROI.
Can I cancel anytime?
Yes. All plans are month-to-month with a 30-day written cancellation notice. No long-term contracts, no cancellation fees. We earn your business every single month through results.
Ready to Reach Patients
Before Your Competitors Do?
Apply for a free audit. We'll review your Meta presence, pixel setup, and current ads — and show you exactly where you're missing patients.
✓ Meta Business Partner
✓ No obligation
✓ Response in 24 hours
✓ U.S. Registered LLC
For dental practices spending $800+/month on marketing